Website Design and Optimization
Many ecommerce sellers have a wide choice of sales venues, primarily, Amazon, eBay, and Shopify, although there are many more. However, in order to ensure the long term viability and stability of your ecommerce business, it is important for every seller to have his or her own website that is not subject to the policy change whims of the big market platforms. Also, a stand alone website has much more flexibility in terms of customer communication and interaction.
An optimized ecommerce website has the following characteristics:
- Professional appearance
- Easy navigation so that the customer can quickly find the product or service he is looking for.
- Detailed product description that anticipates questions the customer may have.
- Detailed images that demonstrate and highlight product features and benefits.
- Easy order capability.
- Clear and readily accessible customer service page.